Non-Perishable Fresh Foods Case Study

Consumers Want Convenient, Affordable, Healthy Foods


Packaged foods, including pasta, baked goods, breakfast cereals, frozen meals, condiments and more have been a staple part of the American diet for decades, offering convenience with ready made and easily accessible meal options. With a projected global revenue of $3.03 trillion expected by 2020, consumers are consistently purchasing packaged foods and beverages to keep up with the fast- paced modern way of life1.

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